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6 advantages of using digital signage

Over the last few years, print advertisements have almost completely fallen out of favor. With so many new forms of media, brands need to invest in vibrant and attractive ad formats that capture and retain customer interest. One way to do that is via the use of digital signage, such as single-format big screens or outdoor LED signs, multi-screen video walls, freestanding kiosks, and more. Here are a few other advantages of using digital signage:

1. Increases visual appeal
Billboards and advertisements have become commonplace and rarely do as much to captivate viewer interest. Digital signage brings in an element of newness. It allows brands to host changing screens with various offers, discounts, and more, which can help garner more attention. Additionally, these provide better moving graphics, which can improve recall rates among viewers.

2. Hosts multiple forms of content
These displays can easily accommodate multiple forms of content, such as video, text, photographs, animations, social media, live news, and more. This makes digital signage a go-to for advertising. This also helps simplify the process of advertising, which traditionally involves designing, printing, logistics, etc. With digital signage, the right software can help design the content, which can then be thrown directly onto the display without having to worry about logistics.

3. Allows content scheduling
With traditional advertising, changing ads takes a lot of time and resources. Digital signboards do away with this and allow advertisers to schedule content throughout the day. This gives companies the ability to program ads to play at certain times during the day or the week to modify them and make them relevant to their audiences, helping improve sales.

4. Eliminates the need for replacing signs
Typos and printing mistakes could cost companies hundreds of dollars in revenue with traditional print ads. Digital signage eliminates the need to spend a lot of money on replacement ads, as digital signs can be easily edited from anywhere. This can help companies save money and avoid miscommunication.

5. Offers digital connectivity
Data is one of the most precious resources in the modern world. With digital signage widgets, businesses can extract data directly onto their screens in the form of spreadsheets and tables. This is extremely beneficial in simplifying the workflow as it reduces the need for report generation. Moreover, with this data in hand, businesses can edit their ads in real time, allowing them to get attention from the target audience and get better returns on their advertising investment.

6. Reduces creative costs
Many believe that digital signage costs more than traditional advertising. However, if one considers creative costs and return on investment, they would know this is simply not true. Not only does using digital signage reduce administrative costs (like those of printing and putting up ads), but it also lowers creative costs. This is because it does away with the need for a high-profile design team. Business owners can simply pull video content, slides, and media files onto pre-existing templates to create attractive ads for the world to see.

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